American grunge masters, Alice In Chains’ latest album “Rainier Fog” was released on August 24, 2018 via BMG.

Today, the band premiered the official music video of “Never Fade”. The song taken from their latest album “Rainier Fog”. The video directed by Adam Mason.

In a recent interview with Kerrang, vocalist William DuVall revealed the inspiration of “Never Fade”. Here’s the statement.

“I think there was some residue from the past lingering, but the ghosts were benevolent, they were there to help, not hinder. I wrote the lyrics to the song ‘Never Fade’ right there in Studio X.

I thought, ‘I’m not leaving this room until I chase this song down.’ I sang about the history, all the songs that had been written, all the arguments among bands and discussions about the future.”

In addition, DuVall also said that ‘Never Fade’ music video is a continuation of ‘The One You Know’.

Watch the official music video for “Never Fade” below.

Watch “The One You Know” music video from here: