In an interview with the Eddie Trunk Podcast, Alice in Chains drummer Sean Kinney talked about the 30th anniversary of the band’s debut studio album ‘Facelift‘ and revealed the strategies they used to achieve commercial success even after so many years.

As you may remember, Alice in Chains released their debut solo album, ‘Facelift,’ on August 21, 1990. The iconic album has been widely known as the first album belonging to the grunge movement to be certified gold. The song titled ‘Man in the Box‘ was nominated for a Grammy Award in the category of Best Hard Rock Performance with Vocal.

Recently, Alice in Chains guitarist Jerry Cantrell and drummer Sean Kinney joined a conversation for the Eddie Trunk Podcast and talked about the 30th anniversary of their well-known album ‘Facelift.’

During the interview, Sean Kinney responded to a question about the special deluxe edition of ‘Facelift’ in honor of its 30th year anniversary which will be available at the beginning of 2021. Kinney mentioned that they put emphasis on ‘capitalizing and marketing’ as he resembled Alice in Chains to the KISS of grunge bands.

Furthermore, Kinney stated that they didn’t care a lot about the 20th or 25th anniversary of their album. However, both he and Jerry Cantrell thought the 30th anniversary was too important to ignore.

Here’s what Sean Kinney stated about their marketing strategies:

“Yeah, it’s coming out early next year. We’re right on top of things, we’re really big on capitalizing and marketing, we’re like the KISS of grunge bands, so we’re on top of everything.

We never did a 20th anniversary, we just kind of shied away from all the things that you would normally and everybody seems to do – the 20th anniversary, the 25th, we’re just kind of like, ‘Nah.’

When it gets to 30 – me and Jerry were kind of like, ‘Holy shit, it’s been 30 years!’ You almost have to kind of do it now.”

Additionally, the legendary drummer stated that being able to celebrate the 30th anniversary of their successful record was something humbling and mind-blowing. Sean mentioned that even though he had some of the same shoes he owned back then, 30 years is quite a long time to be around in the rock music scene.

Here’s how Sean Kinney expressed his feelings about the 30th anniversary:

“It’s great for the fans – I don’t know, we have no valid reasons why we didn’t do it before, but you know, at the same time we’re like, ‘God damn, we’ve been doing this for 35 years together, holy shit!’

It’s such a huge number, it’s kind of, ‘You better pay respect to this stuff.’ There are people that still care about it so much 30 years later that care about it as we do.

It’s just another humbling and mind-blowing moment. Part of it you’re like, ‘I kind of remember bits and pieces, I still have some of the same shoes from back then.’ But on the flip side, 30 years is a long goddamn time.”

Click here to read the entire interview with Sean Kinney.