During the recent interview with Loud TV from France, Amon Amarth frontman Johann Hegg explained how they became a huge metal band in over the 25 years in music industry.
He said that ‘The first years were difficult’, here’s the story of Amon Amarth:
“We’re not mainstream. They don’t play Amon Amarth on the radio. But it’s been such a slow and steady progress for us. We’ve been in this business for 25 years, and it’s been so gradual, you almost didn’t notice that you grew at first. It’s only the last couple of albums where it actually started growing quicker and quicker, but by then, you’re kind of expecting it.
Not to say that you think you deserve to grow — it depends on what you produce, and you still have to put in the work. But it’s been growing faster and faster with each album, so it doesn’t really come as a surprise anymore when you do grow. But looking back, if somebody would have told me [that] we would be here where we are now 10, 15 years ago, I wouldn’t have believed them.
The first years were difficult. On the other hand, they were also simpler in some way, because now, the difficulty is that this is a huge apparatus. To make all the wheels of this thing work, you have to pay attention to everything. We’ve always been a band that’s very hands-on. We like to be in control of what’s going on. We don’t want to leave everything to anyone else.
We want to be in charge. I also think that’s a a major part of our success, because that means we care about the business, we care about our business. It is a job, and you need to be on top of things. In a sense, in the beginning, you’re just happy if you could play for a case of beer. It’s changed slightly. [Laughs] It’s crazy to see those old photos and videos, because it’s hard to even understand that it’s the same guy in those pictures.
You hardly even recognize yourself… I’m not a very sentimental guy. I have a lot of photos and stuff, but I never look at them, so when I went back to revisit some of that stuff – and also, some of the places, like the youth club where we started out rehearsing – it was surprisingly emotional to be in that place, because it meant to much to us in the beginning. It’s weird to see all that stuff, but cool at the same time.”
Amon Amarth’s latest album ‘Jomsviking’ was relased on March 25, 2016 through Metal Blade Records.
Click here to entire interview via Blabbermouth. Watch from below.