Asking Alexandria guitarist Ben Bruce spoke in an interview with Metal Hammer,
and Louder Sound published the entire interview yesterday.

Bruce talked about the current status of rock scene, and said:

“I think the rock scene, in general, is too far behind. It’s slow. There are a lot of stubborn people in rock, in general, that are like, ‘No, I don’t want things to move on, I’m happy where I am,’ and you can’t be that way inclined.

If you look at EDM artists, or rap artists or pop artists, they all tend to use social media to its full extent, and they are great at it.

I think you’re seeing rock musicians start to take steps towards that, but I still think we’re a long way behind. But people are starting to embrace it more and find new ways to engage and interact with their online audiences.”

He also mentioned about new generation bands of rock music, and said:

“When we started 10 years ago, you had to earn your stripes. That was important to me growing up in this industry and I’ve taken a lot away from that. Now I feel like bands aren’t that way inclined; they’re let out loose to do what they want.

There are bands we’ve offered tours to where they’re like, ‘Well we just did this.’ All of a sudden they think they’re the shit because they’ve done this one successful headline tour. Alright, come back to me in 10 years’ time and tell me if you’re still doing these numbers.

It’s so weird that bands just don’t seem to have respect anymore. Bands used to work together to create packages and tours that fans would enjoy from start to finish, and create a great night. Now, no one wants to do that.

Everyone’s like, ‘Nope, I’m too big for that shit, I just want to go and headline.’ Where’s this competition come from? Again, if you look at rap or EDM or anything, they help each other; they collaborate on songs, they tour with each other.”

Click here for the entire interview.