Avenged Sevenfold’s latest album “The Stage” was released on October 28, 2016 via Capitol Records. The album sold 75,000 copies and earned the lowest sales of an Avenged Sevenfold album in 11 years.
They has shared first episode of “Breakdown” Youtube series and the video featuring the conversation between singer M. Shadows and guitarist Synyster Gates.
Synyster Gates spoke about what they learned from The Stage’s disappointing album sales. He said:
“I think the main thing to do,if we learned a lesson, is to trust the people in your camp a little bit more and let them do what [they] do. If their job is to market the record, listen to their ideas, listen to what they think is innovative. We don’t have to wear every hat, and I think we really tried to do that on the last record.
I’m only talking about such a transient moment such as the release of the last record. I haven’t had a chance to digest the entirety of the record cycle quite yet… But certainly [with] the release of the record, we could have done things differently and trusted our partners a little bit more.
But it was a new place, and they got excited about our passion as well, and thought, ‘Yeah. Surprise release? Fuck yeah! That’s just crazy enough to maybe work.‘ ‘How do you feel about that?’ ‘Sure. Let’s do it.’ Those were kind of the discussions, and I think we should have maybe asked more questions.
I love asking stupid questions of smart people — it’s my favorite thing to do in the world right now —and we definitely didn’t do much of that then. And so that’s pretty much what I’d change after having thought about it for a moment.”
You can watch the first episode of Avenged Sevenfold’s Breakdown from below.