The guitarist and co-founder of Queen, Brian May, recently posted a photo on his Instagram account and announced that he will be releasing a new product in support of the wild animals.

As you know, Brian May enjoys his social media accounts to share his views, talk about his favorite artists, and, reminisce some old memories. However, he also uses his accounts as a platform where he can raise awareness on important matters such as the environment, animal protection, child protection, gender equality, and many more.

Brian May is also the founder of the charity organization named Save-Me Trust which creates projects, sells products, and often shares articles, all of which aim to support the cause of protecting wild animals. Recently, Brian May announced a new collaboration with a famous Italian entrepreneur.

As it turns out, Save-Me Trust will now have a signature perfume which will be available for purchase on January 8, and with his recent Instagram post, Brian May shared his excitement about this upcoming project. He posted a series of photos on his Instagram account in which he showed off the stylish design of the new perfume and thanked Sergio Momo, the founder of Xerjoff for his kind collaboration.

Here’s what Brian May said in the caption of his recent post:

“What’s all this?! Something I hope you will all love! The launch of the amazing SAVE-ME perfume! To benefit wild animals. Through the kindness of Sergio Momo – founder of Xerjoff !!!! Limited edition coming soon! Visit Xerjoff ‘spray to help’ on livescale.”

You can check out the photo that Brian May posted on his Instagram account below and click here to check out the Save-Me perfume.