Guy Berryman, the bassist for both Coldplay and Apparatjik, shared a post on his official Instagram page about his new brand ‘Applied Art Forms’ and revealed that there will be a visual showroom rather than pop-up stores for the brand.

As you may remember, over a week ago Guy Berryman announced his brand new clothing line for menswear titled ‘Applied Art Forms.’ He revealed his inspiration, the themes which were mainly from workwear and military garments, and opened up about how long he has been working on the project while sharing his excitement with his fans.

On his official Instagram post, Guy Berryman also stated that although ‘Applied Art Forms’ launched only for menswear, there will most likely be womenswear in the future too.

Recently, Guy Berryman shared another post on his official Instagram account with another announcement about his brand revealing that future plans about opening pop-up stores are canceled yet there is going to be a virtual showroom. Berryman also asked for his fans’ opinions about how they would like the virtual studio.

Her is what Berryman said:

“It’s safe to say our plans to open up several pop-up stores for Applied Art Forms have been shelved. Instead, I’m going to create a space as a virtual showroom/studio. I want to show not only our garment but also some of the design processes. Any ideas on how you would like to see a virtual studio work – add in comments below..⁠

We’re also going to open up a custom stencil opportunity for a short period of time where we can apply someone’s initials to a garment (to be delivered before Christmas) – follow Applied Art Forms for updates on that!⁠”

You can see the Instagram post right below.

View this post on Instagram

Its safe to say our plans to open up several pop-up stores for @appliedartforms have been shelved. Instead, I'm going to create a space as a virtual showroom/studio. I want to show not only our garment but also some of the design processes. Any ideas how you would like to see a virtual studio work – add in comments below..⁠ ⁠ We're also going to open up a custom stencil opportunity for a short period of time where we can apply someones initials to a garment (to be delivered before Christmas) – follow @appliedartforms for updates on that!⁠ ⁠ NM1-1 CREWNECK ECRU [SPLIT LOGO]⁠ DM1-1 JAPANESE CARGO BLACK⁠ UU1-1 RIBBED BEANIE⁠ ⁠ All styles available through APPLIED ART FORMS webshop (link in bio)⁠ ⁠ ⁠ ⁠ ⁠ ⁠

A post shared by Guy Berryman (@guyberryman) on