Guy Berryman, the bassist of the iconic band Coldplay, shared a post on his official Instagram page and announced a new menswear line named Applied Art Forms will be ready for pre-order on 21 October.

The bassist Guy Berryman is not a big fan of sharing pictures of himself, he usually uses his official Instagram page to post artistic pictures of expensive cars, interior designs, and interesting objects in rather interesting places.

Guy Berryman has been posting pictures of his new clothing line, Applied Art Forms, for quite a while now. He never shared a comprehensive explanation about his new brand up until now.

Berryman shared a post about his new menswear with a long caption explaining everything about his fans needs to know. Berryman stated that he has been working on the project for a long time and the clothe’s themes are mainly focused on workwear and military garments. He also stated that although Applied Art Forms is now only for menswear, there will probably be womenswear too.

Here is what Berryman said about his clothing line:

“Applied Art Forms will be launching next week. A project conceived a long time ago is finally coming to life. Focusing on utilitarian design themes drawn from a large collection of workwear and military garments, this has been an incredible challenge; it’s a small collection, to begin with, and preordering begins next week (link in bio).

Everything produced in unusually small batches. It won’t be accessible to all – it’s menswear and it’s expensive; but there are ideas to develop a women line and it goes without saying everything has been designed and made from the best materials possible and constructed by true artisans – our jeans/trousers are coming from Japan and everything else is produced in Europe.

The garments are designed to be timeless and last a lifetime. Non-fashionistas can still get access to a curated playlist every month! – follow the journey at Applied Art Forms and follow the link in bio to stay up-to-date.”

You can see the Instagram post below.

View this post on Instagram

@appliedartforms will be launching next week. A project conceived a long time ago is finally coming to life. Focusing on utilitarian design themes drawn from a large collection of workwear and military garments, this has been an incredible challenge; it’s a small collection to begin with and preordering begins next week (link in bio). Everything produced in unusually small batches. It won’t be accessible to all – it’s menswear and it’s expensive; but there are ideas to develop a womens line and it goes without saying everything has been designed and made from the best materials possible and constructed by true artisans – our jeans/trousers are coming from Japan and everything else is produced in Europe. The garments are designed to be timeless and last a lifetime. Non-fashionistas can still get access to a curated playlist every month! – follow the journey at @appliedartforms and follow link in bio to stay up-to-date 😎 #menswear

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