The ex-manager of Guns N’ Roses, Alan Niven has talked about the upcoming album of the band while arguing whether it is right to drop the whole music suddenly and what would Gene Simmons and Axl Rose do about the issue.
During his latest conversation on Rock Talk With Mitch Lafon, Alan Niven, who managed Guns N’ Roses from 1986 to 1991, until his dismissal by force of Axl Rose, has explained his thoughts about the ways of releasing an album in such a fast and technological period.
Niven commented on the pre-hyped release of ‘Power Up’ by AC/DC in the previous days and admitted that, though the act wasn’t completely genius, it’s exactly what Niven, himself, would have done.
When the host of the show opened up about the KISS icon, Gene Simmons, by claiming that the pre-hype technique is pretty much what Simmons would’ve employed, the manager highly agreed with that.
Niven said that, on the contrary to Guns N’ Roses frontman, Axl Rose, Gene Simmons couldn’t have got his album out by dropping it out of the sky because he needs time to make all the ‘lunchboxes and coffins to go with it.’
Yet, Axl would suddenly just go with their progressing project when it is done, Niven implied. He also mentioned that it would be a fire of excitement and interest because this is the first record with Slash being involved in a long time.
As you may remember, guitarist Richard Fortus discussed the band’s plan to make new music in a July 2017 interview, stating that members had been recording individual and collaborative ideas but have yet to head to the studio as a band.
Fortus later confirmed the band was working on a new album in a 2018 interview. In February 2019, both Slash and McKagan stated that an album was in the works. Slash reiterated in January 2020 that stuff is happening regarding the new album, blaming the nature of the industry right now for delays.
Here’s what Alan Niven said when asked about what would Gene Simmons have done when releasing an album in this digital age:
“Gene Simmons couldn’t have got it out by dropping it out of the sky because he needs time to make all the lunchboxes and coffins to go with it.
But in this case, just to suddenly go, ‘Boom – there it is, motherfuckers,’ I think undermines all the cynicism of, ‘Oh god, they take forever and they can never get anything done’ – completely wipes that out.
And it would be a fire of excitement and interest because this is the first record with Slash being involved in a long time.”
“I’m really interested to see if Axl’s demonstration of using Twitter translates into some of what he’s writing. I want to hear some fucking politics from it, you know?”
You can check out the rest of the conversation below.