Ghost frontman Tobias Forge spoke in an interview with Download and revealed the importance of social media for artists and musicians.

He said that “In the ABC school of rock, it’s part of the natural go-to for an artist to have a very active Instagram account and a very active Twitter account“, and continued:

“You have to be super available and updating at all times about everything at all. It’s in the mental lingo of people to do that nowadays, and it’s very hard to get someone to do it less, because that means they’ll get less people interacting with them. On the contrary, I see it as though part of our success has been because we gave people less!

Part of why we liked all the bands that we liked was because they actually had a private life, y’know? If you’re constantly doing things to interact with the outside world, you’re going to end up very, very drained after a while.

That was definitely something that goes with the whole concept of Ghost, in terms of how I wanted this to be presented to the world and how we were going to communicate with the world.

I mean obviously, we have an Instagram account and we do post things from time to time, but y’know, it’s not a personal thing. I won’t tell you where I’m having dinner tonight.”

As we reported yesterday, Disturbed frontman David Draiman said “social media has become very ugly thing”. Click here to read why Draiman deleted his social media accounts.

Ghost’s latest album “Prequelle” was released on June 1, 2018. In another interview with 100.5 The KATT radio, Tobias said that new Ghost album might be arrive next year.

Click here to entire interview.