In a recent interview with ‘APTV,’ Ghost mastermind Tobias Forge made an interesting statement about making videos for the band.

While explaining some of the issues he faces in the process, Tobias Forge said that they can’t do something right now. He added that he sometimes finds good ideas for making videos but then he gave up because he did not have time to do making videos.

Here’s what Tobias stated:

“I am the dynamo in an operation, but I’m surrounded by a lot of people. So every time I wanna do something, I have to initially sell that idea to an X amount of people, in order for it to have the backing and the funding.

It’s one thing if you’re a clay artist and the only thing you need is this lump of clay, and with that, you can create anything. But, obviously, I need people around me to orchestrate whatever idea I have – be it cinematic or audio or visually. Every idea needs to go through a certain little ‘do I really wanna do this?’ phase.

And, believe me, most of the things that I come up with are not done yet – I haven’t done ’em – because so many of them are ending up in the, ‘Eh, we can’t do that right now. We don’t have time to do that right now.’ ‘Okay.'”

He continued:

“So we have a lot of things that just – some get used and some [don’t]. But essentially, you can do anything. You just have to feel like it so much that it’s worth going through that whole process of selling it to everyone and then orchestrate it and then finalize it and then stand for it.

So sometimes you come up with ideas that sound great when it’s three o’clock in the morning, and then, two days after, it’s just, like, [chuckles] ‘Pfft.'”

You can watch the full interview below.

Click here for the source of the statement.