Led Zeppelin guitarist Jimmy Page shared yet another post for the “On This Day” archive and revealed a never-before-seen photo from 1974.

There are lots of famous people in the photo, including Maggie Bell, Peter Grant and Ahmet Ertegun.

Here is Jimmy’s statement:

“#OnThisDay in 1974, I attended the Swan Song launch party at the Four Seasons hotel in New York. Peter Grant had formed Swan Song as the band’s record label and we had a launch in London, New York and L.A.

Here in New York was some of the cast:

Led Zeppelin members, Maggie Bell, Peter Grant and, of course, Ahmet Ertegun. Besides Led Zeppelin releases on the label were Bad Company, Detective, Pretty Things, Maggie Bell, Dave Edmunds, Sad Café and Death Wish II, by yours truly.

You can see the photos below: