Led Zeppelin’s legendary guitarist, Jimmy Page posted a recent video on his verified Instagram page and added yet another story to his iconic “On This Day” archive.

As you will see the caption of the video below, Jimmy Page admitted that he’s sorry for not doing a commercial for a famous German car company, Mercedes.

Here is what Jimmy Page wrote:

“On this day in 1966, The Yardbirds recorded a radio commercial for Great Shakes.⠀

During the course of the recording at IBC Studios in London, I discovered what Great Shakes was all about because two American people appeared from the control room, one carrying a sachet in one hand and a glass of milk in the other.

The packet was torn and dispensed what appeared to be flavoured granulated sugar and probably other ingredients. It was poured into the milk, stirred up and offered round for everyone to drink.

It was essential that we did this before we continued recording; apparently this was de rigueur when it came to commercials and products.⠀

It’s a pity we hadn’t done a commercial for Mercedes.”

You can watch the video below.

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On this day in 1966, The Yardbirds recorded a radio commercial for Great Shakes.⠀ ⠀ During the course of the recording at IBC Studios in London, I discovered what Great Shakes was all about because two American people appeared from the control room, one carrying a sachet in one hand and a glass of milk in the other. The packet was torn and dispensed what appeared to be flavoured granulated sugar and probably other ingredients. It was poured into the milk, stirred up and offered round for everyone to drink. It was essential that we did this before we continued recording; apparently this was de rigueur when it came to commercials and products.⠀ ⠀ It's a pity we hadn't done a commercial for Mercedes.

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