Maynard James Keenan, the founder and frontman of Tool, A Perfect Circle, and Puscifer, has commented on the corruptive effects of social media upon life in all aspects while comparing digital communication with the natural one that he’s learned by means of winery business.

During his recent conversation with Joe Rogan on The Joe Rogan Experience, the iconic singer and successful entrepreneur, Maynard James Keenan, has revealed in which ways the wine industry changed his lifestyle and showed him a way to survive from the toxicity of social media.

While criticizing the lynching acts on such platforms as Facebook, Twitter, and Instagram, Keenan admitted that one of the things that he noticed when he got into the wine industry is that you have all these different walks of life, which is lacked in social media.

He explained that there are various political bents, various religious bents, and various cultures, all coming together in this microcosm. Maynard James opened up about the mechanism in that community a bit more and said that there’s a puzzle they’re trying to solve.

If there’s a problem within that puzzle and he doesn’t know how to solve it, another person in the community may solve it. As soon as you go there and turn yourself into nature, you’re anonymous, Keenan said. He added that the only thing in charge is mother nature, which diminishes the pride and greed within the human being.

Here’s what Maynard James Keenan said about the wine industry:

“One of the things that I noticed when I got into the wine industry is that you have all these different walks of life. Various political bents, various religious bents, just various cultures. All kind of coming together in this thing.

We can all talk to each other and all of those cultures are represented. All those political beliefs, all those religious beliefs, all those things are represented in all the people that we deal with. We have these civil conversations with each other. Face to face. We’re all busting our asses. We’re all doing a thing.”

He continued:

“There’s a puzzle we’re trying to solve. There’s a problem we’ve encountered that I don’t know how to solve and you know how to solve it. I’m trying to build this thing and you’re very good at building this thing. We’re solving puzzles. We have a core common ground just from life. We’re just making a living. We’re just talking.

As soon as you go here then you’re anonymous. It turns into this fucking ugly fight of the polarized mess of like you have to pick a side. There’s the only thing we’re really kind of massaging and trying to work around and picking a side on weather, mother nature.

She smacks the shit out of you and you’re trying to navigate it. She’s in charge and you’re not in charge.”

You can check out the whole conversation below.