Late pop icon Michael Jackson’s son, Prince Jackson, has updated his official Instagram account and announced the beginning of an unusual social media campaign.

Prince shared an underwear picture on social media and said that he would give this underwear as a part of the exclusive giveaway. 

In the caption of his post, he stated that if the fans want to participate in the giveaway, they must follow the Instagram page of the charity organization named ‘Heal Los Angeles Foundation‘ and like the related photo on the foundation’s Instagram page.

Here’s what Prince Jackson said:

“Hey everyone! I’m looking to give away these awesome Ethika boxers briefs that I will be signing! To be eligible you have to follow the ‘Heal Los Angeles Foundation’ and follow the steps on the ‘Heal Los Angeles Foundation’ most recent posts! Good luck everyone!”

A fan named alessandra.squitieri asked:

“Love this. Can we buy it?”

Another fan named xmas61 said:

“Good luck everyone.”

See the Instagram post below.