Author and journalist Mark Blake has published his new book called “Bring It On Home: Peter Grant, Led Zeppelin, and Beyond–The Story of Rock’s Greatest Manager”. The book has revealed the untold stories about Led Zeppelin’s manager Peter Grant.
According to report of Real Clear Life, Peter Grant is the most famous music manager of all time and often acknowledged as the “fifth member of Led Zeppelin.”
In a recent interview with RCL, author Mark Black talked about Peter Grant and said:
“He was aggressive but he was also very forward-thinking. His maxim towards Led Zeppelin was always about putting the band first which was an unusual policy to have at that time because a lot of managers believed that the artist worked for them. A lot of bands in U.S. and UK didn’t make a lot of money; their manager did.
Peter worked on the idea that if you looked after the artist, the music would follow and everyone would be very creative and sells lots of tickets and records and they’d all make money. That turned out to be the right thing.
On Peter’s management style, Mark said:
“His management style was very hands-on. He traveled with his band and went on tour with them which was unusual for a manager. And anything related to the band had to go through Peter first. He built a wall around them and you had to get through him to get to Led Zeppelin. He was a hustler from South London.
He talked his way into the music business. He had a lot of what we call ‘front.’ He had a lot of charm, a lot of cheek, he was aggressive. People were scared of him and he made a lot of money for himself and his band with that combination. But there’s a huge amount of luck involved.”
Interviewer asked ‘How did Grant manage the egos of the different members of the group?, Mark responded:
“You had four people in Led Zeppelin, very different characters, two of whom were far more experienced in touring and recording than the other two. I think that required some delicate handling over the years. Robert Plant and John Bonham were not as experienced as Jimmy Page and John Paul Jones and it certainly took some of Peter’s negotiating skills to mediate between them all.”
Click here to entire interview.