Mötley Crüe bassist Nikki Sixx posted another excerpt from his upcoming book and told the story of his previous illegal business, which they founded by using fake names, on his Instagram account.
As you probably know, Nikki Sixx is the author of three successful autobiographies, and he recently finished his fourth memoir entitled ‘The First 21: How I Became Nikki Sixx.’ His fans got very excited when they learned that the book would be released on October 19, 2021.
Lately, Sixx started sharing clips from his memoir’s audiobook version to promote it on his Instagram account. The most recent one was about a business that he founded with his two friends, Lizzie and Dave. The company’s name became General Electric Light, and they started selling light bulbs.
The company was unregistered and illegal, so Sixx and his friends decided to use fake names when they went to the bank to open a business account. Nikki Sixx became Nick Johnson, Dave became David Forest, and Lizzie was Steve Perry, and this was the beginning of their company.
Sixx’s IG post read:
“Nikki Sixx – ‘The First 21’ – Scene 4
Hear Rock-and-roll icon and three-time bestselling author Nikki Sixx personally tell his origin story: how Frank Feranna became Nikki Sixx, chronicling his fascinating journey from irrepressible Idaho farm boy to the man who formed the revolutionary rock group Mötley Crüe.
This is the story you haven’t heard…
Coming October 19.“
In Sixx’s words, he said:
“Then Lizzie got an idea, ‘Why are we working for someone else, why don’t we start our own company?’ We came up with GEL, General Electic Light. It was completely unregistered and illegal, but we came up with the logo, bought some jumpsuits, had t-shirts made. We made some calls and showed ourselves an hour later with a bunch of light bulbs.
We take all the customers all light bulbs then we sell those light bulbs down the line. The scam actually worked. We opened a business account in a bank. Noone there asked for ID. Lizzie got a mag for General Electric Light. He stuck it in his shitty old car and pulled up his jumpsuit.
All there of us used fake names. I was Nick Johnson, Dave used the name of a guy who was booking a club called Starwood. ‘I’m David Forest’ he said. Lizzie used his actual name which was Steve Perry. He didn’t like that name because of the other Steve Perry who was the singer in Journey but for our company, it was just right.”
“Then Lizzie had one more idea. He called someone who bought from us previously using a voice that was stoned and slow. He would speak very slowly as if the customer hanged upon him. Inevitably, it would happen. The customer would hang up. Then, using his actual name, he’d call back, ‘Hi, this is Steve Perry from GE supply just to confirm your order.’
The customer freaked out ‘What! I didn’t order any at all’ and said ‘Some idiot called me but I didn’t order any goddamn light bulbs.’ Lizzie would pause, he looked very serious even though Dave and I are both making faces of him. He would say ‘You know what? I’m really sorry but that guy messed up for the last time. I’m firing his ass, he’s done. It’s not my problem whether he lives or eats.’
All of a sudden, the customer would soften, ‘You know what? Go ahead. Put it through. The guy was fine. I don’t mean to get him into trouble.’ Lizzi was that guy of thinker, he was mischievous.”
The way that this trio managed to scam people by bluffing seems highly mischievous and clever. It looks like Nikki Sixx’s life was so full of different kinds of adventures and experiences that he might continue writing memoirs.