The Beatles bassist Paul McCartney has shared a special video to celebrate 10th anniversary of Meat Free Monday on Instagram.

He also wrote:

“It’s a simple idea that people have caught onto. They love it, we love it, the planet loves it, everybody loves it, the animals love it. It’s #MeatFreeMonday! Happy 10 years! 🎉💚 #MFMCountMeIn”

About Meat Free Monday:

“Launched by Paul, Mary and Stella McCartney in 2009, Meat Free Monday is a not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of animal agriculture and industrial fishing.

The campaign encourages people to help slow climate change, conserve precious natural resources and improve their health by having at least one plant-based day each week.”

You can watch the video below.