Tool frontman Maynard James Keenan had a recent conversation with James Hickie of Kerrang revealed what does it feel like working on the layouts for pet shops or making wine besides music.

He also revealed what makes him go between projects impatiently.

Kerrang:

“You go between projects with a certain degree of impatience. How does that line up with the man who enjoys the unhurried ritual of drinking wine, and the painstaking process of making it?”

Maynard James Keenan:

“It’s a balance. You have to understand what has to be done. There are certain things you have to push, and certain things you have to get through – shoveling through the snow on the driveway so you can get to where you need to be. And then you go and enjoy a movie or relax with your friends. But I can’t do that until I’ve put the work in.”

Kerrang:

“You used to work on the layouts for pet shops. Which is your creative process most like: making wine, or putting the big bags of dog food at the back of the shop so customers see the other products on the way to get them?”

Maynard James Keenan:

“All of the answers to those kinds of questions are about being conscious and aware, and ready to respond according to the situation. It’s about being connected enough in a pet store to understand, ‘We could probably sell more shit if we put this at the back.’ I didn’t just come in one day and say, ‘Hey! Put this back there – it’s an idea I have!’

You have to be there to witness people come in to the front of the store and realize they never see another aisle. When you’re planting grapes and realizing that it’s colder than it is hot, it’s going to be more about avoiding cold and moisture than it is heat. It’s a conscious decision that you have to be present for and pay attention. If you’re not, you’re going to miss it.

Kerrang:

“What is the most frustrating thing about being Maynard James Keenan?

Maynard James Keenan:

“Hmm… time. The lack of it, and the changes that come with it moving on. But I think that’s the same for anybody, really.”

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