Trivium lead vocalist Matt Heafy spoke to Metal Wani about heavy metal music’s place in today’s music industry and reflected his views about Trivium and their dedicated fan base.
Even though heavy metal bands and the genre itself have preserved their popularity and commercial success for many years, pop, R&B, and rap music have been more popular in the mainstream for the past two decades. This change instigated the rumors that rock and metal music are losing their fans, and KISS’s Gene Simmons actually said that ‘rock is dead.’
In the meantime, several musicians such as Mod Sun, Yungblud, Willow Smith, and Miley Cyrus shifted to rock and metal music after experimenting with other genres. The popularity of new generation metal bands such as Halestorm, Behemoth, Cradle Of Filth, and Bring Me The Horizon also reflects the timelessness of the genre. Hence, many musicians firmly argue that rock and metal will preserve their spot in the music industry.
As one of them, Matt Heafy seems sure that metal ‘will never go away,’ but it needs to change and evolve. In his recent conversation, Heafy emphasized that they have always aimed to support the smaller bands, and festival organizers should do the same. The frontman expressed his gratitude to their fans, saying they are very supportive and dedicated while admitting that Trivium isn’t one of the biggest metal bands in the world.
Heafy shared his ideas, saying:
“I feel like it will never go away, but it definitely needs that cultivation, and that’s something we’ve never shied away from. We always showed up wearing our favorite bands on our shirts, and then, we’re always embracing the next generation of bands but for us, we’re a mid-sized band, and there’s only so much we can do.
I do agree that that level above us needs to be bringing out the bands they talk to with keeping it just as vague as possible. There are a lot of bands that could be bringing out bands like us and all the bands below us, all the bands from that smaller, mid-tier, that are bigger than us.
“They could help cement these generations, but I feel like they’re not. They just keep bringing out the same bands that everyone else is bringing that aren’t a part of the genre.”
He went on:
“I’m not trying to be segregationalist by any means, but there’s really the same rotation of bands on festivals. If you look at American festival lineups, some of them will put in some cool metal bands, but it’s generally the same rock bands. Yes, they need it too, they all have families and they keep their jobs going and stuff.
So that’s a whole another thing to unpack. But for us, we love where we come from, we love metal, we love melodic death metal, we love the metalcore stuff we come from, we love all of that stuff.
So for us, it’s always been about bringing up everyone we can. I feel like I have been one of the biggest cheerleaders of Fit for an Autopsy, and Ihsahn, for the last decade. It’s just a matter of constantly talking about the other bands and letting people know.
What’s amazing about Trivium fans – we’re not the biggest band in the world, and we don’t have the biggest fan base in the world, but our fan base is definitely the best. They are some of the most dedicated, supportive, amazing people. That’s why we keep doing what we do, that’s why we’re releasing free content.
‘In the Court of the Dragon’ setup costs a lot of money but we want to give this stuff to our fans, we want to give them an experience because they have been the community that’s kept us alive forever.”
Matt Heafy added:
“So it is absolutely integral that bands our size or bands that have the power to make cool lineups or talk about cool bands, they should. Because there is this selfish attitude, and it’s not just in metal, it’s everywhere, it’s in every profession of once someone tastes success, they want it for themselves.
But the truth the matter is – if we bring us all up, then we all go up together. We keep going up together versus just making about one person or one band or one thing. I don’t know if that’s something that is instilled from youth, or it’s something that you learn, or whatever it is, but I’ve always believed and known that no one is greater than anyone else in the world.
We all need to, collectively, just make this a better experience for all of us. We all need to just come up together.”
You can check out the interview below.